Added October 26, 2011 by 431 Comments

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Websites, WordPress

10 Reasons to Create Your Small Business’ Website with WordPress

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Small Business Website WordPress

Creating a website with WordPress is a cheap and easy way to establish a powerful web presence for your small business. There are tons of benefits to using WordPress’ free blogging tools to power your website, but the following 10 reasons make it simply irresistible:

1. It’s free.

That doesn’t mean it looks like it, though. With a minimal amount of effort, your WordPress site can look virtually indistinguishable from “professional” sites that cost thousands of dollars. Literally hundreds of free themes are available and can to be customized to uniquely fit the personality of your business.

2. It can be used not only as a blog, but as the control center of your entire website.

WordPress is primarily known as a blogging platform; that doesn’t mean, however, that it’s limited to blogging. You can create both blog posts and website pages with it; you can also use it to generate your website’s navigation menus.

3. It’s easy to use SEO with WordPress.

SEO, or Search Engine Optimization, is used to increase a website’s visibility to search engines; as such, it can make or break a site. WordPress was designed to make adding the proper SEO to your site a simple, pain-free experience; SEO-friendly themes like Thesis and Genesis built it right into their packages. Even if you don’t have a SEO-friendly theme installed, plugins like the All in One SEO pack will allow you to SEO the heck out of your site.

Small Business Tip

If you’re really committed to making sure your website has the best SEO possible, consider using Scribe. By offering one of a kind suggestions on a case-by-case basis, Scribe tells you exactly what you need to do to make your website visible to the most people and search engines.

4. It’s easy to install.

Many of the most popular hosting companies provide “one-click” WordPress installation on their servers. HostGator, for example, is an incredibly cheap one that fits this bill (it’s also WebMaxed’s hosting company of choice!). Even if your hosting company doesn’t offer one-click installation, it’s still pretty easy to download WordPress and upload it to your server–this guide will show you how.

5. It’s just plain easy to use.

You don’t need any design or HTML skills to create and maintain a WordPress site–really, all you need is a willingness to learn how to navigate the program. If you’re a total WP newbie, our do-it-yourself WordPress tutorials will get you on the right track.

6. It’s totally customizable.

There are thousands of ways to make your blog distinctively your own. Add any kind of content (video, photo, Flash, whatever!) you want, take advantage of all the plugins available, and select the theme you think best reflects your business.

Small Business Tip

Your business’ WordPress blog should not only house engaging, relevant content, but also be visually stimulating. This list of free WP themes from Mashable will get your blog in tip-top shape!

7. It can be instantly updated.

Producing content and then waiting for your tech guy to upload it to your FTP server is a thing of the past–as soon as you create a post or page via WordPress, all you have to do is make one simple click and it’s instantly live. The easier it is to add new content, the more inclined you’ll be to do it on a regular basis–WP will increase your productivity in this regard.

8. Updates can also be scheduled in the future.

Going out of town, but want your site to be updated in your absence? You can schedule new entries to be made live days, weeks or even months in the future.

9. You can use it anywhere.

WordPress can be accessed from anywhere; if you have an internet connection, you have complete access to your company’s website. And with their mobile apps, you can also update your site on the go!

10. It’s interactive.

Your readers and customers can comment on your posts, and you can respond to those comments.

Speaking of interactivity, what do you think of WordPress? Have you used it for your small business’ website? Do you have any questions about how it works? Let us know in the comments below!

About MeganWebMaxed.com

Megan Koester is WebMaxed's in-house Social Media and Internet Marketing Associate. She has ample experience writing SEO-friendly content on a number of topics (marketing, home, entertainment) for online publications; in her spare time she enjoys reading, going to concerts and watching old movies. She can be reached at megan@webmaxed.com.

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