What is Negative SEO?
Negative SEO is a set of unapproved and illegitimate methods used to make a website rank higher on popular in major search engines like Google, Yahoo, Bing and MSN etc. All the search engines follow certain rules and parameters to determine the website rank. If a website fails to match the defined standards, it is not indexed by search engines. A webmaster well aware to the updated norms and rules can avoid these situations easily; however, on the other hand he can also use such norms and rules in a pessimistic way for disturbing the rank of competitor’s website. These practices are considered unethical and illegitimate in SEO Industry yet some SEO companies use these to get quick SEO results.
Ethical SEO discourages wrong practices for online promotion. Search engines like the ethical SEO and award the efforts in natural way by better rank and stability. If SEO techniques can be used to promote a business extensively then negative SEO practices are used to cause severe damage to the repute and rank of business rivals. Sharp decline in the number of visitors and decrease in ad-revenues are the instant outcomes of intended and planned negative SEO. The most common example of negative SEO practices can be seen in activities pertaining to ‘online reputation management’. Reputation management is an important part of Negative SEO. It inherently targets to improve or damage the credibility of a Web site.
Some Popular Negative SEO Practices
Google Insulation is a popular negative SEO practice. It involves creating and promoting the pages against the negative remarks about client. It is the technique to counter down the probable impact of negative remarks. Ethical practices are adopted to promote the supporting pages for better rank than that to negative content pages.
Other commonly used negative SEO practice is the use of Copyright Takedown Notices. A search engine removes a website from its rankings for a minimum period of ten days if it is notified that it has infringed copyright rules. In this way, one can easily target those websites where there is abundance of content. The efforts are focused to prove that the content posted on the website is plagiarized and is used without the owner’s permission.
Tattletale is other such practice. Here SEO expert monitors a competitor’s website and tracks and reports any unauthentic activity such as the black hat SEO practices, to search engines and pulls their page ranking down.
DOS known as Denial of Service Attacks is also popular in Negative SEO world. This practice is focused to block the bandwidth of targeted site so that it is cut off from rest of visitors.
Blocking of social networking accounts of targeted website is other popular practice in negative SEO. It is done by creating spammy links containing prohibited words or phrases.
Is It Justified To Go For Negative SEO?
The main reason behind using negative SEO techniques is to degrade the competitor’s website and bury bad news about the negative reviews about the client’s company, website, products and services. Some SEO companies with the only mission to get SEO projects without any concern for long term deliverance of their unethical tactics convince the innocent web owners in favor of negative SEO but it should definitely be avoided or limited to safe guard long term business interests.