Added August 26, 2011 by 471 Comments

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Advertising, Strategies

Want a Free Small Business Internet Marketing How-to? Learn with Google!

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Small Business How-to Learn with Google!

You don’t have to be a small business internet marketing guru to know that Google, in its infinite wisdom and power, can make or break your company’s online presence. Utilizing their cache of advertising products is an easy and effective way to promote your small business online – and a brand-new site, Learn with Google, is here to help you do exactly that. Is there anything those guys can’t do?!

According to the company’s blog, the new site is “designed to be a one-stop shop for businesses to learn about Google products and services like AdWords, Apps, Places, Analytics, and more.”
Internet Marketing with Google Learn

The user-friendly site is broken up into four easily digestible sections:

1. Starting a Business Online

The videos and worksheets here are designed specifically to help those who have no experience with small business internet marketing. If you’re in this camp, they’ll teach you why online marketing is so important and how to create a plan that will best serve your company. Learn More

2. Marketing a Business Online

Now that you have a plan, the fundamentals on display here will help you put it in action. The interactive content in this section will ensure that you use AdWords in the most effective way possible. Here you’ll learn what keywords to select for your ads, how to fine-tune your website’s landing page, and how to get your site listed in Google’s search results. Learn More

3. Running a Business Online

If you’re already old hat at starting and marketing yourself online, the tools here will assist you in managing your online presence and increasing your company’s reach beyond where it is now. Learn More

4. Tools

Quick links to Google Keyword Tool (which shows you what people are searching for as well as gives you ideas for keywords that relate to your company) and the AdWords Traffic Estimator (which, as the name implies, estimates how much traffic your ads will garner on the site) make this section an invaluable, well, tool for any net-savvy small business owner. Learn More

Small Business Tip

Remember, it’s not enough to just market yourself via social media or Pay-Per-Click (PPC) advertising – broadening the scope of your brand online is the key to successful internet marketing. Take a peek at this Five Smart Ways to Promote Your Business Online video and worksheet for more details!

Have you used any of Google’s online advertising products? Which are your favorites? Which ones can you do without? Let us know in the comments section!

Image source: Learn with Google

About MeganWebMaxed.com

Megan Koester is WebMaxed's in-house Social Media and Internet Marketing Associate. She has ample experience writing SEO-friendly content on a number of topics (marketing, home, entertainment) for online publications; in her spare time she enjoys reading, going to concerts and watching old movies. She can be reached at megan@webmaxed.com.

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