SEO is the most common topic discussed around. Every web owner is aware of this term and everyone takes it in his own perspective. Although it is a much sought service in web owners and webmasters communities but still there are many who either know little or have misconceptions about this.
The most common misconception about SEO is – it makes the business more profitable. To some extent, it helps but results also depend upon the competence in marketing strategy, quality, trade, products and price etc. We can’t scale the SEO efforts on the basis of instant revenue boost.
The other misconception about SEO is- it is all about making numbers of inbound inks. Links building is the key part of SEO plan but just the numbers can’t be helpful for better Google rank.
The other misconception about SEO is- maximum use of keywords will improve the website rank. Stuffing of keywords doesn’t pay extra page rank benefit instead it may deliver adverse impacts.
The other misconception about SEO is- More search engines submission will do the visibility of website better. As of now, it is not so. Site submission to some prominent search engines is sufficient.
Clear Such Misconceptions By Knowing- What Is SEO?
The knowledge of basics of SEO is must for the web owners and online business managers; it helps to select the right SEO Company and perfect plan.
SEO known as search engine optimization is the process to make the website search engines friendly. Different search engines have different preferences to rank a website in their search results so we need to optimize the site according to preferred search engine/s. Google, yahoo, Bing, Aol Search and Ask etc are among the top Popular search engines. Under SEO different technical and non-technical features are tuned according to the algorithms of targeted search engine. And, Google is the most preferred choice. If all the factors are in line with search engine algorithms, your website is placed high in search results; thus, you get more visitors to be converted in to buyers.
Factors That Make SEO Sharp Edged
Numbers of website factors contribute in success of SEO. To simplify the process, we can divide the entire process in two phases:
** On page SEO
All the activities under this phase are done over the website and thus the hired SEO Company needs access to control panel. Keywords and their density, Keyword in URL and domain name, Keyword in title tags and their description, URL length, Applied Semantics, Keyword stemming, HTML & CSS validation,
File Size and Site Map parameters are tuned as per set standards.
** Off Page SEO
All the activities under this phase are done off the site. Building numbers of quality inbound links is Mantra of Off page SEO. Link popularity, total numbers of incoming links, page rank of source page, location of inbound links, outgoing links, content freshness and uniqueness contribute in the success of off page optimization.
How To Start SEO From Scratch
As web owner, you have two options: get it done in house by hiring SEO expert/s or outsource it from SEO Company. Both have their advantage and limitations. Selection of either depends upon business plan requirements and limitations. However, do not aim to do the blast of links over a short period for early gains. Make it a continuous process well guided, accountable and monitored.