Small business and Facebook… here at WebMaxed, we’ve been telling you that the combination is a no-brainer for months now. But we haven’t gotten down to brass tacks and explained exactly what Facebook can do for your small business and why it’s so important for you to take advantage of it…until now, that is! Ladies and gentlemen, I present to you:

What Facebook Can Do For Your Small Business

Provide More Visibility

1. The updates you add to your FB business Page are visible to everyone who follows you. This presents a HUGE opportunity for your business to be seen everyday.
2. People share what they’re doing on the ‘Book – that includes what they buy and who they do business with. Having a FB Page helps you leverage the power of word of mouth advertising.
3. Traditional marketing teaches us that repetition matters. The more you’re seen, the better your chances are of being memorable. This is just as true online as it is in real life.
4. The more people that “Like” your business, the more chances you have to remind them that you’re in business and interested in them.

Provide More Opportunity

1. Facebook is personal, and it feeds off of one-on-one interaction. Your business’ Page provides an opportunity to interact with customers on an individual level and to start a dialogue with them.
2. FB allows you to listen to your audience. When you post the right kind of updates, you gain valuable feedback. Many businesses are now relying on this feedback as an important component of customer service; they use it to learn more about their customers and to improve their products and services.

Provide More Stability

1. Unlike traditional advertising, in which you put your message out there once and hope it sticks, your Page is a long-term investment – it has permanence.
2. Someone who follows your company on FB is a person you can connect with now and in the future.
3. The longer you use FB, the more you build a solid relationship of trust with present and prospective customers.

Ready to learn more? Check out the latest segment of our online video course, “Why Your Small Business Need Facebook Now!”

Like what you see? If so, click here to sign up today to get access to our entire Facebook Marketing video course – it’s free! When you sign up, you’ll also get an eBook version of the course that you can follow as you view the video lessons – it contains exercises, resources, and information that will make taking your small business’ FB presence to the next level a snap.

And as always, feel free to let me know how you feel about any part of the course so far in the comments below!