Added August 22, 2011 by 400 Comments

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Social Media

Your Small Business: Should It Outsource Its Social Media Marketing?

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Small Business Outsourcing Social Media

Outsourcing their social media marketing makes sense for many small businesses. Social media marketing firms work with clients as their sole web marketing partner, handling all aspects of their internet marketing including:

  • Their website
  • Search engine optimization (a.k.a. SEO)
  • Social media accounts (e.g. Facebook, Twitter, Foursquare)
  • Updating their blog
  • Creating compelling content
  • In-depth local search optimization (e.g. Yelp, Google Places)
  • Producing and integrating video (e.g. YouTube)

I started in the business as a web developer many years ago. I quickly realized that my clients needed extra guidance and direction when it came to promoting their site after I built it and that they could benefit from working with one reliable, reputable point of contact that was able to handle all aspects of Internet marketing. I naturally became the go-to guy for all of my client’s needs.

Working with a social media marketing firm assures that you have one point of contact for all of your web marketing needs. The best firms look at the big picture and create a plan that will assure maximum ROI for your business.

Reasons you may consider outsourcing your web marketing

1. You Have Better Things To Do

You’re a very busy person and the last thing you need to worry about is web marketing. These firms handle everything. They meet with you, identify your goals, and create a plan. Then they go to work. You can handle other aspects of your business while they make your Internet strategy a success.

2. To Save Money

There’s a learning curve when it comes to web marketing; investing in a website, program, or marketing opportunity that doesn’t pan out can be expensive. Professional firms have experience working with hundreds of businesses, and know what works and what doesn’t. Their time is spent wisely, assuring they deliver maximum results.

Small Business Tip

Make sure the social media marketing firm you hire is reputable – there are some duds out there! Do your research (read customer reviews, check in with the Better Business Bureau) before you hand over the reins (and your wallet) to a company.

3. You Don’t Know Where To Start

There’s a lot to consider when planning your web marketing strategy; the options can be overwhelming. Social media marketing covers a broad range of social networking sites and types of media, and there’s a multitude of ways for your business to approach it. Outsourcing can help you understand the options and create the strategy that’s best for your business.

4. You Want One Point Of Contact

If you’ve been handling your own web marketing, you already know that you need many experts (graphic designers, copywriters, search engine wizards, etc.) in many fields to make your site stand out. Hiring a social media marketing firm means you only have one point of contact, simplifying your life significantly.

Have you outsourced your business’ web marketing to a third party? If so, would you suggest other small businesses do the same? If not, what (if anything) is holding you back? Let us know in the comments section!

Image source: Shutterstock

About Kevin HaynesFollow Kevin on Twitter

Kevin Haynes is the founder of WebMaxed.com. His personal mission is to make internet marketing easy and fun to learn for small business entrepreneurs (trust him, it's possible!). Kevin is a creative entrepreneur who's into meditation, delicious wine and food, traveling, and sweatin' off calories wherever his workout takes him.

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