CSI Ergonomics designs furniture that offers optimal comfort. We were engaged by them to strengthen their consumer engagement. By integrating Ariba with Magento Design & Development, we were able to extend the simplicity and elegance of their furniture designs to their online avatar.
BOOSTING SEO TOOLS
Challenge And Solutions
The challenge posed to us by this ergonomic office furniture designer was to extend their brands simplicity to their online avatar and drive conversions to generate revenues.
Our team quickly evaluated their current online status and identified a major check-out related issue for one specific customer group. We not only solved this one major issue, but also revamped the whole backend and made it glitch-free and create an elegant Magento based ecommerce site.
Defining the Problem
While we were studying the market and the consumers, we came across some interesting facts. It seems, 71% shoppers believe that online stores offer them better deals than offline. Also, according to a study conducted by Persistence Market Research, it was estimated that the global consumer electronics market was poised to touch US$2.9 trillion by 2020. The key drivers to this explosion were smartphones, wearable, smart home devices and ofcourse online shopping!
While CSI had a website, it was outdated, had extremely low functionality and offered a very poor user experience. We had to redesign the website from scratch by offering simple yet engaging user interfaces, attractive product pages, introduce separate categories for promotional products and corporate buyers and all this keeping the website elegant, just like its offline version.
The combination of Magento and Ariba worked wonders in driving organic traffic and revenues.
Today, the CSI Ergonomics website receives over 10K visitors every day, a very high number for this category. This number increases further during festival period or when the promotions are active. They even appear on the first page of their local Google SERP. This is great achievement for a company based out of Sweden!
The extent of impact due to the innovative and interactive features on their website can be gauged from the fact that their sales have trebled after their online store was launched.
With the functionality in place, our next step was to improve the look & feel of the website. We had to dump the archaic older version as it offered tremendous limitations. Staying true to the brand identity, we designed their website to offer a minimalistic look in hues of their brand colours – black, purple and white. We even upgraded their typography to make them eye-catching and engaging.
From The Clients
I am able to schedule my appointments with ease through my website. Also, my patients know when I am available and when I am not easily.
For disseminating information, we earlier relied on hard copies. Now we have moved online and our patients are loving it.
Kansas City, MO
Now we are able to showcase our facilities and services in a much better way. Patients are able to decide faster helping them in emergency.
I am able to connect with patients at large due to the huge follower base on our social media pages. This helps us generate leads and walk-ins.
I was recently awarded for my excellent performance. I was able to publicise this achievement in a much better way through social media.
San Jose, CA
Having a clinic inside a by-lane has its own disadvantages. But, our revamped website was able to guide my patients straight to the clinic without getting lost.