Mistakes You are Doing While Implementing Google Tag Manager5 min read

Google Tag Manager lets you accommodate all your tags in the single panel and helps you organize, implement and manage all the traffic coming from different channels efficiently. Implementing Google Tag Manager is easy, you just have to create an account and then paste the code in head and body tag of your website’s code.

Google Tag Manager could also be implemented easily in iOS, Android and AMP to track the incoming traffic. It may seem quick and convenient to use and implement but sometimes we end up without any information of those tags even after doing everything right.

Here are some of the common mistakes Google Tag Manager Implementation goes through and the best way to implement GTM.

  • Wrong positioning of the tag manager code: It is recommended to use the plugins if you have a WordPress or a website made on any other similar platform, it minimizes the chances of error while manually pasting the code in your original HTML document. If you are developing the website writing source code by yourself then the positioning of the tag manager code should be done with utmost care.
  • Preview and Debug console: your savior: In Google Tag Manger this tab lets you preview and resolve any issues coming during the implementation and traffic analysis,
    • P&D tab is available at the bottom of your browser if enabled by the user. This pane helps isolate the issue and then resolve without many efforts.
    • It is really helpful in understanding the traffic on your website, it has an “error” tab which displays the error code in case of any irregularity. Missing on that part could be a big mistake one can do.

  • Trying to track everything: Not even a single business requires tracking everything from every possible channel, if you are following this practise it won’t lead you anywhere, as it makes your website heavy and also makes you miss the important updates of your website. Tracking everything leads you down the lane, analyzing that amount of data could create many other unwanted irregularities for you.
  • Ignorance of Element Visibility Trigger: This trigger lets you track specific promotional activities once the event is triggered on the website.
    • Like if people have viewed your product on the page but haven’t clicked anywhere.
    • This trigger will track all this and let you know which product is just viewed but not clicked on.
      Campaigns are tracked using this trigger and help you achieve your goals.
  • Keeping the previous hard written GA code: This is the most common mistake one can do, before using Google Tag Manager.
    • You must have used Google Analytics code on your website but wanted to add Facebook Pixel and others so you move to GTM, but you forget removing the previously written code on the same page.
    • This creates redundancy on your web site and adds unnecessary load on the webpages. You must always read the whole source code before implementing GTM on your website.

  • Forgot to hit Publish button: You may have done everything right but still end up with nothing on your side, if you forget publishing the changes. This happens with everyone working on GTM so there is nothing to be ashamed of this mistake. Sometimes the excitement of implementing or hurry to complete the work makes us take a step back and gets us off track.

  • Relying on developers for every single detail: Implementing Google Tag Manager is easy and quick and you don’t need to be a web developer or ask any developer to do this for your website. Dependence on someone other than you creates many gaps between your thoughts and implementation. If you learn everything on your own and implement the same it gives you the confidence and you may troubleshoot any problems on your own.
  • Not using the Constant variable: To get away with the mistake of sending your Google Analytics data to someone else, the constant variable can save you a lot of time and effort. With this variable, you can select your UA code from the drop-down every time you wish to use it.
  • Irrelevant naming conventions: Whenever there are many people managing g the website and GTM, this tends to create unwanted naming conventions which may confuse you and create ambiguity while running the code. Before starting to implement this one should prepare a plan of naming everything the code so that every change is recognized and well acknowledged by every other user working on the source code.
  • Running e-commerce website without GTM: It may seem tedious to use GTM for an e-commerce platform but I will tell you how to implement Google Tag Manager on e- commerce,
    • First of all, e-commerce tracking should be enabled in Google Analytics to receive the e-commerce specific data.
    • The same should be done in your shopping cart to track the behaviour of your buyers.
    • The main part is to add the E-commerce data layer to your website which could be done by our developer and it’s an onetime thing.
    • You just have to configure you GTM with the triggers you want to fire at specific intervals.

  • The gap in the analysis of data generated: As mentioned above people could use many tags and try tracking everything they have heard of,
    • It could prevent them from analyzing the correct trend bus also created a gap in your data analysis.
    • Being loaded with that amount will make you prioritize and you may end up analyzing the wrong trends which are not at all relevant to your business and goals of that particular campaign.

Even though there are multiple tutorials and study material available to tell you how to implement Google Tag Manager but still we tend to do those common and uncommon mistakes

    • This bottom line is to study well before trying to implement, know your goals and objectives, analyse your source code and website thoroughly and then go on to implement Google Tag Manager on your website.
    • The key is to keep your head clear with the understanding of your online surrounding and taking the necessary help from people having expertise on this subject matter