At the start of the initial conversation, Styloko defined an initial target of increasing organic search traffic. Since the site only targeted fashion conscious women from UK, quality of the traffic was as important as the quantity. Though the site held decent ranking for several keywords, the major aim was to achieve top positions for them, which is required to acquire the attention of people clicking only the top results. Another challenge was that the site acted as an affiliate that wanted to rank for popular keywords in fashion industry, but didn’t sell the products directly – most of the people searching for the products are interested in buying them. This kept Styloko at a loss since it has to increase its share of organic search traffic by replacing leading ecommerce sites in Google search results, especially when Google generally prefers ranking ecommerce sites over affiliates.
Increase in Quality Scores
Increase in Conversion Rates
Decrease in Cost per Segment
Within 3 months of starting the campaign, Organic search traffic to the site had grown by 50%.
With traffic growth from all the sections, Categories & Products saw the highest number of new visits from Google SERPs. This was the result of improvement in site’s rankings for several mid-tail & long-tail keywords, which SEOValley™ targeted specifically in the SEO optimization. The increased traffic helped Styloko’s new product launches become much more successful – their latest app Wantlist since its launched received great popularity among Styloko’s improved user base.
For a site this size, it is always important to perform a detailed technical review to ensure that Google is indexing all-important pages properly. As the campaign initiated, experts at SEOValley™ got started with a detailed technical SEO audit to identify and resolve crucial technical issues hindering Google’s crawlability. The detailed technical SEO audit included not only suggestions to fix serious problems such as duplicate URLs, SSL URL problems, etc. but also focused on improving crucial site elements such as Breadcrumbs, Pagination, and URL Structure.
The next step was to research for and finalize a list of best terms that the site can be targeted for, from thousands of potential keyword options. Followed by identification of proper landing pages for finalized keyword, this process will define an optimization strategy, which includes On-page improvement recommendations.
Since different sections of the site required separate optimization approaches, individual recommendations were provided to improve the performance of Categories, Brands, & Blog section. With hundreds of thousands available products and thousands of new ones added daily, SEOValley™ re-created the page structure & content placement strategy for Product pages from the ground up. SEOValley™ also helped Styloko IT team define a dynamic On-page optimization plan for all product pages.