The smartphone penetration is on a rapid increase and it seems that the trend is will persist in the foreseeable future too. This has paved the way for the mobile app market, which is also flourishing alongside regularly.
The number of mobile apps in the market has reached new heights and the revenue generated in the global market has also skyrocketed.
Mobile phones have jumped beyond their conventional purpose of connecting via phone calls and simple instant messaging.
With the advent of smartphones, users are being empowered to do a variety of things using mobile applications.
Smartphones Apps are the Future!
Today, for every other work we do over the phone, we have to check at least one mobile app.
A great mobile application design must be able to:
- Retain, and
- Load quicker.
The framework of the mobile app depends on its functionality, and the designers need to brain map all the key aspects.
Insights about the prospective industry and target audience play a vital role in app development.
Excellent application design should have a clean interface along with a standard navigation pattern that users understand easily. Designs with consistency are preferred over variation as it creates an appeal to the audiences.
Basically, the creator must channelize the message in a way for the users to feel special in interacting with the app.
Image Credit: https://i.ytimg.com/vi/M9q_Q3EOdW0/maxresdefault.jpg
How to Publish an Android App on Google Play Store?
Create a developer account
Jason Wong, the research VP of Gartner has also quoted this. He said, “Development platform vendors are expanding their value proposition beyond mobile apps and web development to meet user and industry demands.
After spending several hours on the research and development of an android based mobile app, the next task is to publish it. The app needs to be published on the Google Play Store.
Before publishing any app on Google Play, you are required to create a developer account. Using your existing account on Google you can conveniently sign up for a Google Developer Account.
There is a one-time registration fee of $25. You can proceed ahead with the payment after the acceptance from the Developer Distribution Agreement. You have to make the payment via a debit or credit card.
Then you have to go for a sign-up process, where you have to fill all your necessary account details. It includes your name as a developer, which will be apparent to the customers on Google Play.
The registration process can take up to two days (48 hours) to complete. If you have missed any details, there is scope to add them later.
Activate the merchant account
You have to create a payment center profile or merchant app for making transactions related to your app.
The merchant account can be used for publishing a paid app or to sell in-app purchases and subscriptions. It can also be used for purchasing things within your app known as a freemium app.
Here is how you can create a merchant account:
- Sign in to the Google Play Console.
- Proceed to ‘Download Reports’ especially ‘Financial’.
- Click the tab ‘Set up a merchant account.
- Provide the required information related to your business.
Once you finish creating the profile, the developer account gets automatically connected to it. Through your merchant account, you can easily maintain your app sales and monthly payouts.
There is also a provision to analyze the sales report in your Play Console.
Develop the mobile application
After setting up the Developer Play Console, you can include your app. Here is how you can do it:
- Navigate to the tab ‘All applications’ on the menu.
- Select on ‘Create Application’.
- Choose the default language for your app from the drop-down menu.
- Set the title for your app.
- Finally, click on ‘Create’.
Google Play Store displays the title of your app after it gets published. If you aren’t happy with anything at this stage, you can easily change it later.
Once the app is fully developed, you will be directed to the store’s entry page. Here you have to enter all the required details for your app’s store listing.
List the application on the store
Before publishing your app, you can start searching for details on store listing. You can show all these details to your customers on Google Play.
The platform of Google Play is always upgrading as stated by Google’s CEO Sundar Pichai. “We ship a new version of Google Play Services every six weeks. Typically, 90 percent of users is on the new version of that.”
The information needed for store listing can be classified into the following categories:
- Product Description: There are three fields: a title, short description, and full description which you have to fill. You can add keywords and write these parts keeping the user experience in mind. Google may suspend your app on Play Store if it looks like a promotion or spam.
- Graphic Assets: Graphic assets refer to the media contents that you will add on your page. Some graphic assets are compulsory like a screenshot, feature graphic, and high-resolution icon while others are optional. Requirements for each graphic asset are specific like file format and dimensions.
- Language and Translations: Here you can select the language and add translations of your app’s information in the store listing details. You can also include features like language screenshots and localized images.
- Categorization: The categorization part asks you to pick the appropriate category and type your apps belong to. Go to the drop-down menu to select the application type between the game or app.
- Contact Details: It requires you to provide your contact details as a support service to your customers related to your app.
Create a content rating
It is imperative to rate your app otherwise it will be listed under ‘Unrated Apps’. If an unrated app is listed on your play store, the chances are higher that it will be removed soon.
Google Play will present you with a rating questionnaire that has to be filled. A content rating questionnaire has to be filled properly to fetch ratings for your app.
Whenever you select your app in the Play Console, you will get access to it. Navigate to the ‘Store presence’- ‘Content rating’ on the left menu.
The information provided in the questionnaire must be accurate. Any misrepresentation of your app’s content might lead to suspension or removal of the account from the Play Store.
A good content rating will also help to attract the right audience and eventually enhance the engagement rates.
“The CIO published a report in 2015 about app ratings. It stated that almost 96% of the users downloaded a 4-star app followed by 50% who downloaded the 3-star app and then 15% who downloaded the 2-star app”.
Pricing the application and settle the distribution
“You need to invent things and you need to get them to people. You need to commercialize those inventions. Obviously, the best way we’ve come up with doing that is through companies”, said Larry Page Co-founder Google and Alphabet.
Here you have to regulate your app monetization strategy before you fill out other necessary details needed in this stage
Once you figure out how your app is going to make money, you can go ahead and decide to make it free or paid. Take note that you can change your paid app to a free one. However, you cannot change a free app to a paid one.
If you wish to make the changes then you have to create another app and establish the price.
Besides, you can also select the countries you want to distribute your app. Moreover, you can opt to distribute it to specific programs and Android devices.
Despite the intense competition, the explosion in the mobile market app will not cease in the near future. Audiences need to be convinced by your app so that they find it interesting enough for download.
If you follow the above-mentioned steps properly, you are ready to publish your app successfully. This sums up all the steps required to publish an app on the Google Play Store.